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7 Best Digital Marketing Courses (Free & Paid)

digital marketing courses
6 minutes read

The best way to learn about digital marketing is to undertake an online course.

There are many digital marketing courses available online. But, not all will give you the necessary foundation to become a skilled digital marketer.

In this article, we share with you the 7 digital marketing courses suitable for beginners and offer certifications.

Our list includes both free and paid courses and a summary of what you can expect to learn.

1. Google Digital Garage Online Courses (Free with Certification)

Google Digital Garage is Google’s online course platform. It has many online marketing courses. The Fundamentals of digital marketing course is an all-around complete starter course.

This course gives you a step-by-step introduction to digital marketing. It also shows you how you can apply it in your career or business and the best tools to use. It is best suited for beginners.

Key Features

  • Simple to follow video tutorials
  • Unlimited access
  • Beginner friendly

Course Details

  • 26 Modules all created by Google trainers)
  • 40 hours
  • Final 40 question exam

What you will learn

  • Building a web presence
  • Crafting an online business strategy
  • Search Engine Optimization and Search Engine Marketing
  • E-Commerce
  • Display advertising
  • Online marketing for local businesses
  • Social Media Marketing
  • Content Marketing and Web analytics

Price: Free

Google Digital Garage Digital marketing Courses SOURCE: GOOGLE DIGITAL GARAGE

2. HubSpot Academy Digital Marketing Courses (Free with Certification)

HubSpot’s Digital Marketing Course: Get certified in digital marketing will teach you how to use digital marketing tactics to get qualified leads to your business.

The course gives you an introduction into Inbound Marketing. This involves you creating and sharing valuable content to help draw in customers.

Key Features

  • Self-paced
  • Short video tutorials
  • Short Course

Course Details:

  • 9 lessons
  • 37 videos
  • 11 quizzes
  • 4:27 hours

What you will learn

  • Search engine optimization
  • How to use an organic plan to build your following
  • Paid ads
  • Content Management
  • Content marketing
  • Email Marketing
  • Lead Generation
  • Social Media Marketing
  • Inbound Marketing
  • Reporting and performance

Price: Free

HubSpot Digital Marketing Courses SOURCE: HUBSPOT

3. Coursera Digital Marketing Course (Paid with Certification)

Coursera offers a Google Digital Marketing & E-commerce Professional Certificate course. This is course is accessed through Coursera.

Google employees who have a vast experience in this field teach the course. The course also introduces tools to use in digital marketing.

The content is interactive. It also helps you build your own portfolio by simulating real-world digital marketing scenarios.

Key Features

  • Self-paced
  • Easy to follow video tutorials
  • Thorough with over 190 hours of instruction and practice-based assessments
  • Simulates real world digital marketing and E-Commerce scenarios
  • Practical with many hands-on-projects
  • Teaches tools used in digital marketing

Course details

This course has seven different mini-courses. Each covers a specific area of digital marketing. The courses are listed below plus the estimated time to complete each course.

  • Foundations of Digital Marketing and E-commerce ( 19 hours)
  • Attract and Engage Customers with Digital Marketing (20 hours)
  • From Likes to Leads: Interact with Customers Online (22 hours)
  • Think Outside the Inbox: Email Marketing ( 20 hours)
  • Assess for Success: Marketing Analytics and Measurement ( 27 hours)
  • Make the Sale: Build, Launch, and Manage E-commerce Stores (24 hours)
  • Satisfaction Guaranteed: Develop Customer Loyalty Online (27 hours)

What you will learn

  • Digital marketing strategies and tools
  • E-Commerce
  • Display advertising,
  • Email marketing, Marketing Analytics
  • Customer Outreach
  • Website Structure
  • Search Engine Optimization
  • Search Engine Marketing
  • Building customer loyalty

Price: Coursera charges $39/month after the initial 7-day free trial in the U.S. and Canada.

The certification completion time is about 6 months at under 10 hours per week. This puts it at under $300 USD. The cost could be lower depending on your country.

Coursera Digital Marketing Courses SOURCE: COURSERA

4. Digital Marketing Institute (DMI) (Paid with Certification)

Digital Marketing Institute offers the Professional Diploma in Digital Marketing course.

Digital Marketing Institute updates its courses to keep up with the industry changes.

Features

  • Soft skills topics covered including “The Art of Persuasion”
  • Live sessions with an instructor covering the latest updates to tools and platforms
  • Interactive exercises and practical exams to test your skills
  • All the latest digital platforms covered included TikTok

Course Details

  • Comprehensive covered topics on digital marketing
  • Topics covered in short courses called DMI sprints
  • Bite- sized lessons (10-20 minutes)
  • Monthly practical live classrooms on the latest topics and platform updates.

What you will learn

  • Introduction to digital marketing
  • Social media marketing
  • Paid Search (PPC) using Google Ads
  • Email Marketing
  • Analytics with Google Analytics
  • Content Marketing
  • Search Engine Optimization
  • Display and Video Advertising
  • Website Optimization
  • Digital Marketing Strategy

Price: $1368. Payment plans are available to help you distribute your payment interest free in 3 or 6 months.

Digital Marketing Institute Digital Marketing Courses SOURCE: DIGITAL MARKETING INSTITUTE

5. SEM Rush Digital Marketing Courses (Free with Certification)

SEMrush is a content and visibility management and content marketing Software as a service platform. It offers the Digital Marketing for SMBs course with Greg Gifford.

The digital marketing course is a short 1-hour course. It gives the basics of digital marketing for small business owners to bring traffic to their sites and grow their businesses. The course is best suited for beginners in digital marketing.

Features

  • Easy to follow videos
  • Beginner friendly
  • Allows you to dive deeper if you so wish

What you will learn

  • Fundamentals of digital marketing

Course Details

  • 10 lessons
  • 1 hour
SEMrush Digital Marketing Courses SOURCE: SEMRUSH

6. Udemy Digital Marketing Courses (Paid with certification)

Udemy has several digital marketing courses. The Complete Digital Marketing Course – 12 Courses in 1 is very thorough and well presented.

Any person wanting to get into the digital marketing space will enjoy this course. The course will benefit website owners struggling to get traffic to their sites.

Features

  • 22.5 hours on-demand video
  • 35 articles
  • 8 downloadable resources

Course details

The course has 12 courses in one with over 20 hours of course content. The 12 courses are;

  • Market Research
  • Email Marketing
  • WordPress
  • Copywriting.
  • SEO (Search Engine Optimization)
  • YouTube Marketing
  • Social Media Marketing (YouTube, Instagram, Facebook, Twitter, Pinterest & Quora).
  • LinkedIn Marketing
  • App Marketing
  • Google AdWords
  • Facebook Ads
  • Google Analytics

What you will learn

  • How to generate traffic to your website
  • How to grow a business online from scratch
  • How to become an affiliate marketer
  • How to get hired as a digital marketing expert
  • How to work from home as a free lancer

Price: Udemy runs many discounts for the courses. At the time of writing this article, the course had an 84% discount and was selling for $17.99. Click here to confirm the current price.

Udemy Digital Marketing Course SOURCE: UDEMY

7. Reliablesoft Academy Digital Marketing Courses (Paid with Certification)

Reliablesoft is a digital marketing agency that provides SEO and digital marketing services.

The Digital Marketing Full Bundle Course is from real life experience of working with clients.

The digital marketing course is beginner friendly and teaches you how to build your online presence gradually. The mini-courses have actionable tips that you can apply in your marketing campaigns.

Features

  • Two Certifications – The digital marketing course bundle comes with two certifications. One for SEO (you get this once you complete the SEO course and pass the examination. The second is Digital Marketing Certification.

Course Details

  • 10 courses
  • 75 lessons
  • 240 topics

What you will learn

  • Digital marketing basics
  • Search engine optimization (SEO)
  • Facebook / Instagram Ads
  • eCommerce SEO
  • Google Ads
  • Content marketing
  • Keyword research
  • Email marketing
  • Social media marketing
  • Google Analytics (including Google Analytics 4)

Price: $600. At time of writing this article, the site had an 80% off offer and was selling the course for $119

Reliablesoft Digital Marketing Course SOURCE: RELIABLESOFT

Conclusion

Learning digital marketing is one of the best investments you can do. The skills you get will help you grow your business and advance your career.

The digital marketing courses listed above are all very good. You can opt to start with the free versions as most of them cover the basics then advance to the paid courses.

The courses will show you how you can grow a social media following to generate leads for your business.

One of the fastest-growing social media platforms is TikTok. Learn how to use TikTok to grow your business from our detailed post.

What do you think?

Written by Peris M

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