According to Statista, there are over 2 billion monthly active users on YouTube worldwide. Now as a YouTube content creator, what would it mean for you if even a fraction of this traffic watched your videos?
Well, one of the best ways to ensure you capitalize on that considerable traffic is to optimize your videos for search.
YouTube is the second largest search engine in the world. This means that when people come to YouTube, most of the time, they will be searching for something. When you optimize your videos for specific search terms, this gives your video a better chance at visibility.
Video optimization also ensures that the YouTube algorithm recommends your videos to more people. The best way to do video optimization is by using tools made for this particular task. Getting the best video optimization tool will help you succeed.
Our VidIQ vs TubeBuddy comparison will help you with that choice. Both tools are great to help you with YouTube SEO and are built to get you results. But which outperforms the other?
Our comparison will address the key features of both, their pricing plans among others.
Let us get started.
VidIQ vs Tubebuddy- A Brief Overview
Both of these tools are great to help you rank your videos online. Also, both tools allow you to use their free version. Later, you can opt into the premium version to get even better results.
Our VidIQ vs TubeBuddy comparison is summarized as follows;
TubeBuddy has more features to play around with and makes for a better experience. VidIQ gives deeper analytics and data. VidIQ offers a fairer pricing option with their premium package starting at $7.5/month.
A key difference between these platforms is that TubeBuddy is available on three browsers. These are Chrome extension, Firefox, and Safari. VidIQ is only available for Chrome Browser extensions.
1. VidIQ Main Features
VidIQ has five main features
- Keyword and SEO Tools
- Competitor Tools
- Channel Audit
- My Coach
- Daily Ideas
The features, tools, and capabilities of the VidIQ tool are extensive, as you will discover. Here is an overview of the five main features with their key highlights.
1.1 Keyword and SEO Tools
YouTube is a search engine, meaning that people come to YouTube with search intent. The keyword and SEO tools are thus key to helping you create content that people want to watch and are already searching for. Some of the tools here include;
a. The keyword inspector: This helps you understand the general interest over time for keywords and identify whether the keyword is still trending.
b. Boost keyword research on YouTube for SEO: This powerful tool provides you with relevant keyword search term suggestions. It also shows you the videos trending for given keywords.
c. Keyword Translation Tool: This tool allows you to translate your video titles, descriptions, and keyword tags so that your content can serve a global audience.
1.2 Competitor Tools
The Vid IQ competitor tools allow you to keep an eye on your competitors and discover what is working for them so that you can improve your videos. Some of the insights you will get include the highest viewed video views per hour and subscriber growth.
1.3 Channel Audit Tools
The ViD IQ channel audit tool is a very powerful tool. It allows you to view how your content is performing. What is working, where to double down your efforts, and how you can improve on your channel. This is a great tool, especially for new YouTubers. It helps you to understand your own audience, and your best-performing content and in that way, you are able to come up with a content strategy. Comparing VidIQ vs TubeBuddy, you’ll see that VidIQ does deeper analytics.
1.4 My Coach
This tool allows you access to the VidIQ growth expert coaches. You also get to watch two live coaching sessions and recordings of the same in case you miss out. The tool also allows you to be part of the VidIQ creator community and interact with them.
1.5 Daily Ideas
This tool uses artificial intelligence to come up with daily video ideas that are specific to your channel. This is a great tool that helps you to continue creating content without burning out.
2. TubeBuddy Main Features
TubeBuddy has five main features:
- Bulk Processing
- Video SEO
- Data & Research
Each of these main features has many tools with over 60 tools across the five categories. Comparing VidIQ vs TubeBuddy, you’ll see that TubeBuddy has more features. Here is an overview of the five main features with the highlighted tools under each section.
2.1 Productivity Tools
Productivity tools allow you to work smarter and more efficiently.
a. Advanced Video Embed: This allows you to create embed codes for your videos with numerous options or playlists on your website.
b. Card Templates: This allows you to set any video as a card template. You can then apply this to future new uploads in an easy and efficient manner.
c. Thumbnail Generator: This allows you to create professional and quality thumbnails using still frames from your video and text or image overlays. The tool also allows you to save and reuse templates, which is very useful if you are looking for a consistent look across your channel.
2.2. Bulk Processing Tools
Bulk processing tools allow you to undertake bulk tasks for your videos in a fraction of the time.
a. Find & Replace, Append: This allows you to find and replace, append or even remove video titles and descriptions across your whole channel. Imagine you got on a new social media profile and had to add the handle to your video descriptions. If you have a sizeable number of videos, this would take you an insane amount of time to do. With this tool, it would be a click of a button away.
b. Bulk Thumbnail Overlays: This tool allows you to add with an option to remove later, a graphic overlay to some or all of your video thumbnails.
For instance, if you needed to add your business logo to all your video thumbnails, this would be the tool to use. Manually it would take you days if you can even find the original thumbnail to edit. The best part about it is that you can remove the overlays later with the same ease.
2.3. Video SEO Tools
a. Auto Translator: This tool allows you to translate your video title and description into other languages. YouTube serves a global audience, if you translate your video title, your video has the potential to show up alongside other related videos across the globe. This gives your videos a wider reach.
b. Keyword Explorer: This tool allows you to do keyword research based on YouTube and Google Trends. I love this feature because it gets your videos ranked higher in search results.
c. Opportunity Finder: This tool offers suggestions for your channel growth based on your video performance and analytics. This is such a great feature because it would take you so long to do the same research yet Tube Buddy automatically finds it for you.
2.4 Promotion Tools
a. Best Time to Publish: This tool recommends for you the best time to publish your video based on when your audience is most active. This also allows you to know when the best time to go live is.
b. Promotion Materials: This tool gives you a specialized code for promoting your channel and videos in various areas. These may include adding your most recent video to an email signature. Or even embedding a video player that always plays your most recent video on your website.
2.5 Data and Research Tools
a. Brand Alerts: This tool helps you to monitor YouTube for new video uploads that mention you or your brand.
b. Channel Valuation: This tool allows you to know your worth and charge accordingly for brand deals via SocialBluebook.com. This is important so that you don’t over or under-charge for your services.
VidIQ vs Tubebuddy – Pricing plans
1. VidIQ Pricing Plan
VidIQ has four pricing plans
VidIQ Basic – this is best if you are new to YouTube. Starting for Free
VidIQ Pro – This gets you more analytics and research keywords. Starting at $ 7.50 pm
VidIQ Boost – This is perfect if you want to increase views on NEW videos.
VidIQ Max – This allows you access to live group coaching, unlimited access to previously recorded sessions, and an exclusive creator community.
It is advisable to try out the free basic/free plan before you upgrade to the paid versions. This will allow you to have a feel of how the tool works then you can decide if it is right for you.
2. Tubebuddy Pricing Plan
TubeBuddy has four pricing plans;
Tubebuddy Pro – This plan is best if you are just starting out on YouTube and are looking to grow your channel. Starting at $3.00pm
Tubebuddy Star – This plan works best for content creators looking to work smart and save time. It is the most popular pricing plan.
Tubebuddy Legend – This plan works best for more experienced creators looking to make decisions from their data and extend their reach.
Tubebuddy Enterprise – This is the ultimate plan with unlimited tools for brands and creators.
VidIQ vs Tubebuddy – Conclusion
In conclusion, both these tools offer unrivaled capabilities and quality services. You can opt for either if you are looking to grow your YouTube channel and rank your videos high on the platform.
If deciding on which one to use between VidIQ and Tubebuddy, here is our verdict:
I have used both and I vouch for TubeBuddy because of the many helpful features and ease of use.
Alternatively, you can decide to use both tools by turning them on one at a time depending on the features you need to use. Most people go with this option.
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