- What is the Best Time to Post on TikTok?
- The global best times to post on Tiktok based on the latest research
- Tips for studying your audience to find which time best works for you.
What is the Best Time to Post on TikTok? This is a question asked by many Tiktok creators.
Tiktok is the number one platform if you are looking to build an audience fast. This is because the Tiktok algorithm is built in a way to give every creator an almost equal chance of going viral no matter the follower count.
You could wake up tomorrow morning and your video will have thousands of views if not more regardless of your follower count.
This kind of exposure is unprecedented in any of the other social media channels and makes Tiktok such a great app to create.
The possibility of your video getting such excellent exposure is dependent on many things. These include how good your content is, and how much of the video the audience watched (watch time).
This is because the platform wants to keep people on the app for longer. If your videos keep people watching, the algorithm rewards you by pushing out your video on the ‘For You Page’ or the explore page. This is the holy grail for any creator.
A key factor to increasing your watch time is identifying the best time to post your videos.
What is the Best Time to Post on TikTok?
So what is the best time to post on TikTok? According to Hoot Suite, a social media management and scheduler tool, the best time to post on Tiktok is Thursday at 7.00 pm Eastern Time (ET).
This is based on an analysis of 30,000 posts they did to identify the best time to post on TikTok for the most engagement.
That said, the best time to post on Tiktok may differ from that stated here. This may depend on several factors including your target audience and the day of the week.
In this article, I’ll share
· The global best times to post on Tiktok based on the latest research,
· Useful tips to understand your audience based best time to post on TikTok
The global best times to post on Tiktok based on the latest research
The best time to post on Tiktok for different days of the week according to Hootsuite and based on the Eastern Time (ET) are as follows;
Monday – 9.00pm, *10.00pm, 11.00pm
Tuesday – 8.00am, *9.00am, 10.00am
Wednesday – 6.00am, *7.00am, 8.00am
Thursday – *7.00pm, 8.00pm, 9.00pm
Friday – 2.00pm, *3.00pm, 4.00pm
Saturday – 10.00am, *11.00am, 12.00pm
Sunday – 7.00am, *8.00am and 4.00pm
(*These times offer especially high levels of engagement)
In general, the best times to post on Tiktok fall mainly in the early morning and evening peaks.
Oberlo gives a more general guideline and estimates the global best times to post on TikTok as 6.00 am to 10.00 am and 7.00 pm to 11.00 pm Eastern Time (ET). This is applicable on any day of the week.
Broken down to an exact hour of the day of the week we have the following best times;
The best time to post on TikTok on Monday is at 10.00 pm. This is when most people have already had a full work day and are looking to wind down or relax with some TikTok videos.
The best time to post on TikTok on Tuesday is at 9.00 am. This could be because people already had a good Monday and are having a good feeling toward the week.
The best time to post on TikTok on Wednesday is 7.00 am. This could be because Wednesday is mid-week and people are excited about the week.
Thursday at 7.00 pm is the overall best time to post on TikTok
The best time to post on TikTok on Friday is 3.00 pm but engagement will be high all through the afternoon.
The best time to post on TikTok on Saturday is 11.00 am probably because most people sleep in and have a slow day.
The best time to post on TikTok on Sunday is early morning at 7.00 am and 8.00 am and 4.00 pm.
The above times should work for you for starters. But, remember that these are in Eastern Time (ET) so you may need to use a time conversion tool to work out the best time for where your audience is located. Online tools include The Time Zone Converter, Savvy Time, and worldtimebuddy.
Both guides encourage you to focus your posting schedule on when the audience is online vs when you have the time to do so.
Depending on your audience and their demographics, their online activity pattern may be different from what is here. The best practice is to study your own audience to find out what will work best for you.
Below, I will share with you 3 tips to study your audience in order to identify what time works best for you.
Tips for studying your audience to find which time best works for you.
1. Use your TikTok analytics to discover the best overall time to post videos for your audience.
- In the TikTok app, go to your profile.
- Tap the hamburger menu on the top right
- Select Creator Tools and skip to step 8 (if you don’t see it, select “Settings and privacy”
- Click manage account
- See whether “Switch to Pro Account” is an option under “Manage Account.”
- If it is, choose it and follow the on-screen prompts. If you do not, you’re already set up.
- Return to the hamburger menu then choose “Creator Tools”
- Tap “Analytics,”
A variety of things are available for you to review but “Followers” is the most important one to look at right now. So you want to scroll down and see the top locations for where your audience is based.
After that, you want to look at ‘Follower activity in hours and then in days to see when your followers are online.
It is important to post when your audience is online. But keep in mind that you should also be keen on reaching new audiences and that is where the above suggested times to post come in handy.
Overall, the more you post, the more opportunity you’ll have to understand your audience so keep posting and be consistent about it. The TikTok algorithm keeps changing and you only learn it through consistency.
2. Review your best-performing videos
In social media, we are always testing. What works for your audience once, may have a higher chance of working again. This means that your best-performing TikToks could give you a sign of what could work again.
To do this, you follow the above steps to get to the analytics page then go to where it says overview and select video views.
On the first row, look at how your videos have performed over the last 7, 14 days, and so on. This will give you a sign of which days worked best for your audience.
3. Borrow from the competition
If a competitor strategy is working for your audience, it most likely may work for you.
Go to the TikTok app and find some competitor accounts that target the same audience as yours. Identify their most popular videos, when they were published, days and times, and see if you can identify some patterns.
What you are looking for is if there are videos published on the same days of the week or even at the same times that all do well. If you do, then you may apply the same to your videos and monitor your analytics to see if the same applies to you.
I hope you have managed to get your best time to post on TikTok. Check out more on TikTok here.